MODERN HOUSE WINES
The idea for MODERN HOUSE WINES began in 2010 in Napa Valley at Swanson Vineyards. Using 2007 Oakville Merlot, we began exploring a new concept called “statement wines” — wines that conveyed built-in style and taste, while reflecting well on the host, giver or receiver. For the next two years, Alexis Swanson Traina attached labels borrowed from the subject lines of her personal emails and day-to-day chatter. Good wines were made better with expressions such as WITH LOVE, MAZEL TOV, JUST MARRIED, THRILLED FOR YOU, LUCKY YOU, EXPENSIVE and PLEASE FORGIVE ME. Alexis’s father, Clarke, irreverently added SWELL SWILL and 101 POINTS to the line-up, while friends contributed LUCKY NIGHT and MERCI.
In 2012, HELP IS HERE, was chosen as the winner of a crowd- sourced label contest that drew more than 8500 entries. MODERN HOUSE WINES were quickly picked up by Oprahʼs O-List, People, Vogue, Sunset, Parade, Town & Country, In Style and Today.
For the 2013 holidays, we are thrilled to launch MODERN HOUSE WINES nationally with some of our favorite labels: WITH LOVE; HEREʼS TO YOU; and EXPENSIVE.
So many people — family, friends, wine club members and now you — have fingerprints on our labels and share in our sweet success. We are grateful to you all for, quite literally, spreading the word.